Do you want to optimize your campaigns on social media? Expand your business by selling your products on different platforms? Or simply having more control over your different accounts?

Every online campaign should include a strategy for social media, to reach the right audience and offer them what they are looking for: content, information, and at some point, the product or service you sell.

If your strategy requires connecting different platforms and accounts, you may need some assistance with organizing and distributing your content.

There are many marketing tools to choose that will help your next campaign bring the desired results.

Social Media Tools for Marketing & Scheduling


  1. Later

    This marketing platform allows you to plan, schedule and analyze posts for Instagram, Facebook, Pinterest and Twitter.
    It’s partnered with Instagram and Pinterest, so you can be sure that the contents you load for these platforms fit the designated requirements (size, measures, etc) and are shared successfully.
    Later has a special plan for businesses and its Instagram marketing tool allows you to add a link in bio or to start selling products in your feed; just by tagging products in your posts and connecting with your online shop. You can also measure directly the revenue coming from Instagram. It’s one of the most popular scheduling tools right now.

  2. Socialbakers

    This marketing tool has a free trial available and gives you a few different tools to work with, such as:

    • Content intelligence
    • Audience analysis
    • Schedule posts
    • Manage influencer marketing campaigns


  3. Buffer
  4. Scheduling your posts is where Buffer shines. Use it to schedule across all your favorite social media accounts. It only takes a few clicks to nail your posting tasks. Buffer also provides a nice analytics dashboard to help keep track of overall performance. You can try this marketing tool for free and then work up to a paid plan. Their paid plans run at $15, $65 and $99 per month.

  5. Sproutsocial
  6. Aimed for professionals and big companies, Sproutsocial offers powerful tools to develop businesses across LinkedIn, Twitter, Facebook, Instagram, Pinterest and YouTube. Solutions for engagement, publishing & scheduling, analytics and finding trends & insights for your strategy.
    They have plans tailored for business type and need (social management, customer care, etc.)
    Prices range from $99 to $249 per user per month, and they all have a 30 days free trial.

  7. Agorapulse
  8. Agorapulse has a free trial and paid plans that range from $79/month to $399/month. This social media marketing tool allows you to create quizzes, contests, promotions and schedule posts as you work toward improved engagement for your brand.

  9. Followerwonk
  10. This is a great tool to use for Twitter marketing. You can connect with targeted influencers and analyze your audience properly via Followerwonk. This marketing tool also helps you see how you compare to competitors. Pricing ranges from free to $79/month.

  11. Audiense
  12. Use Audiense if you need to more effectively segment and target your audience. It provides excellent insight into your audience and how well its engagement is performing for your brand. Twitter marketing platform and chatbots for Twitter direct messaging are also included.The pricing ranges from free to $99/month to $1,499/month.

  13. BuzzSumo
  14. BuzzSumo has a free trial. Pricing then ranges from $99/month to $499+/month across four different pricing tiers.This is a great tool for finding new topics for use with your next social media campaign and indexing articles and posts. Find targeted creators in your niche and trending content.

  15. ZeroFOX
  16. This is a good tool for eliminating social account hacking, identifying fraudulent activity and mitigating reputation damage. They have a free demo. Pricing is based on a custom quoting process.

  17. Twitter Analytics
  18. Perfect for those using Twitter to generate brand awareness. It will allow you to make better decisions as Twitter Analytics measures the performance of your marketing campaigns.

  19. Facebook Analytics
  20. This is a useful tool for measuring how users engage with any social media campaign. You’ll be able to access detailed target audience insights.

  21. Hashtagify
  22. Use Hashtagify if you’re using Twitter or Instagram because you’ll easily find hashtags that are relevant for your business. It also helps with discovering top influencers using the same hashtags. There is a free option that comes with basic features. Pricing ranges from $19/month to $249/month.

  24. This tool uses AI technology to provide Instagram and Tiktok analytics to businesses of every type and size. will also help you analyze hashtags and follower information. Use it to find your:

    • Competitors’ strategies
    • Top-performing posts
    • Audience demographics
    • Online marketing results
    • Influencer mapping
    • Posting schedules, date customization, etc.

    There is a free option. Paid plans range from $59/month to $199.35/month across three pricing tiers. The upgraded tool include campaign reporting, complete audience demographics.

  25. Tagboard
  26. Tagboard aids your online marketing efforts by providing social listening functionality. You can see how a hashtag or topic is being talked about online after using their search bar. They offer a free demo. Pricing is custom-based after talking to their team.

  27. Awario
  28. Discover new brand mentions via this social media monitoring tool. Track brand awareness with Awario’s tool that shows the growth of mentions around your company’s name. It also comes with a lead generation tool. Plans range from $24/month to $249/month.


How To Choose the Right Social Media Marketing or Scheduling Tools?


After defining your target and objectives, and planning your strategy, try to identify your weak points and the processes which are more time-consuming. Consider using one or combining these social media marketing and scheduling tools to give support to your actions and ensure a more efficient campaign.