It’s no secret that Instagram is the place to be right now. The app has 1 billion users, of which more than 400 million that login into the platform every day.

Instagram is where fans & bloggers coexist with brands & self-made influencers. The firsts just love sharing content, the latter take advantage of its power and the opportunities of connecting with millions of potential clients.

But finding the way to keep on growing takes much more than a simple post. It asks for a strategy that goes in line with your brand and at the same time keeps up with your audience’s trends. 


Instagram Analytics, your free ally.


Instagram Insights or analytics provide you with metrics that give you valuable insights on how well your posts perform and reveal the characteristics of your followers. With this analytical information you can see your growth rate, the age and locations of the people who follow you and also which kind of content works better for them.

By reviewing the data that Instagram Analytics gives you, you can discover both your strengths and weak points. For example, discovering if you are choosing the right time to post or if you are aiming the right audience. From this feedback you can make your own conclusions and optimize your content strategy.


5 Instagram analytics tips:

  1. Growth or Count

  2. Your personal or business account’s number of followers is not the same as its growth rate. The growth rate shows the number of new followers that your account acquired over a set time period. Having this information lets you identify who is connecting with your posts a lot easier. 

    Knowing your growth rate can also help you grow your audience. For example, if you are posting daily and your growth rate is just incrementing in small increases, something is wrong. 

    This may not necessarily mean that your content is bad quality, but it may mean that you are not doing your targeting properly. You need to aim at the right people and at the right time. Or, you might as well need to renew your content and improve your hashtag research to reach your audience. 

  3. Instagram Demographics Analytics

  4. The audience you target is just as important as the contents you post. Observing your weekly trends in your Instagram insights can show you who follows your posts and relevant information about your audience: top locations, their gender and age ranks. Depending on your niche and industry, ignoring this information when planning your content strategy can actually affect the success of your posts.

    Inside a visual platform like Instagram, brands need to know who their ideal follower is, what type of content engages the most and when is the ideal time range to post. Check these Audience insights regularly before creating more content, so that you know who you are communicating to.

  5. Website Clicks

  6. No matter how many followers a brand has, they still need to keep traffic into their websites. The more visits their site receives, the higher the chances to make sales. Therefore, by using these analytics insights, you can see how many users come through Instagram to your website.

    Depending on your objectives, you expect a certain percentage of your audience to click on your link in bio. If you aren’t reaching this set percentage, you’d want to find the problem. A common reason for example, is because the content is not motivating users enough to go find out more about what you offer.

  7. Reach Matters

  8. Another useful Instagram analytics tool is the reach report, which you can use to expand your visibility. This report shows you how many accounts have interacted with your posts. Discovering what type of accounts are reacting to your posts helps you define your strategy even more and give your audience the content that works better for them.

    The best way to grow your audience is by achieving a deep and inspiring connection, that’s why it is so important to know when and how to connect. It’s the best path

    to create the best performing content and keep expanding your following.

  9. Engagement Report

  10. It’s essential to know the frequency of users’ interactions with your content, this is how often they react to your posts or stories. Engagement rate and engagement are quite different. You may be getting a lot of likes, shares and comments on one post, while receiving almost no reactions on another piece of content. The engagement rate calculates an average between all your posts’ engagement.

    Here’s an easy calculation: divide the engagement rate by the total reach. Multiply this number by 100. The final result gives you an accurate idea of which posts are performing well.



Popular trends and the performance of your contents should go together. But remember, going viral rarely happens in one day. Then take advantage of the free Analytics that Instagram puts at your disposal and use it to plan a good strategy.